Helping authors conquer technology

Optic Imprint is all about assisting indie authors in their daily trek through the jungle of technology—from updating their websites with their latest book, to setting up an email list to send out a newsletter.

Get things done

Optic Imprint helps creatives, small businesses and coaches to conquer the overwhelming amount of technology needed to connect with their online audience, so they can focus on what they're good at: running a business.

Websites and Blogs

Professional, out-of-the-box websites on all major platforms, including free platforms like Wix.com and hosted WordPress sites.



Proofreading and copyediting of content, blog posts, newsletters, novels, non-fiction books, short stories, and free downloads.

Online Course Creation

Video editing, course development, branding, Teachable.com setup and technical support.

Podcast & Video Transcription

Expand your audience, optimize your audio and video for SEO, make it search engine friendly.


Social Networks Integration

Integrate all social media channels into your website, add Twitter and Instagram feeds, Facebook page badges, add social network icons.


Newsletter and List Building

Setup email marketing service, newsletter design, auto-sequences, sign-up forms on website, list segmentation, lead magnet setup.

Epub & Kindle e-books

Create Kindle, epub, and PDF e-books to promote your business or product, establish authority, and use as a lead magnet.

Monthly Maintenance

From small to extensive maintenance packages. Plugins, updates, backups, broken links, general well being.

How much time do you waste on figuring out services and technology? How much is your time worth?

If you wasted 10 hours last month on figuring things out, and you type at an average speed of 60 wpm, you missed out on 36,000 words. You could have finished a novella, and be selling it on Amazon right now, earning money, earning back what you spent on someone else (me) to “figure it out”.

So, maybe we should ask a different question. How much are you willing to invest in your business, if you knew it would pay you back with interest?

Who is behind Optic Imprint?

Hi, I’m Elmi Raubenheimer. I’ll be your personal AGTJT (Author’s Guide Through the Jungle of Technology) today.
Elmi Raubenheimer

Elmi Raubenheimer

Designer, Copyeditor, and Tech Wiz for Authors


I have a Bachelors Degree in Visual Communication from The Open Window Institute, and have experience in many fields of visual design: video editing, photography, branding, interactive media, web design, graphic design, and even fine arts.

My great love, though, is web design, and my passion is WordPress websites. I have had blogs on every major blogging platform, free and paid, over the last 10 years, and still maintain personal blogs on both Blogger and WordPress.com.

I am a writer and avid reader myself, and have published 2 series (so far) under a pen name. I understand the unique challenges of author sites, and the ins-and-outs of e-book conversion. I have been part of the wonderful world of self-publishing for 5+ years, and regularly participate in different forums and Facebook groups.

I am the mother of 2 amazing children, and am not embarrased to admit that I’m totally addicted to chocolate.

Years Experience

Projects Completed

Cups of Coffee


Here are some projects that show what’s possible on different web platforms.

Let’s Start Something Beautiful

Talking is free. Reach out and tell me what your biggest tech frustrations are as an author—no strings or obligations, promise.